SERVICES
STRATEGY
VIDEO EDITING
SOCIAL MEDIA SCHEDULING
REPORTING​
THE CHALLENGE
Move With Rosie is a dance company offering a variety of classes and courses in Exeter, Devon. Rosie wanted a more considered social presence with a consistent brand voice and engaging content that could turn viewers into customers.
With community at the heart of the business, I developed a strategy around three core themes: Community, Benefits of Dance and Inclusivity. This created a framework for showcasing Rosie herself, the experience of attending her classes and the wider community she has built, whilst also supporting new course launches, events and products.
THE APPROACH
Working closely with Rosie, I manage and deliver content across her TikTok, Facebook and Instagram channels. This includes planning, creating, editing and scheduling content around seasonal classes, course launches and events, whilst also building Rosie’s personal profile and giving potential customers a genuine insight into the community behind Move With Rosie.
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CAMPAIGNS
MEET THE DANCERS
Community is a huge part of why people sign up to Rosie’s classes. I created the 'Meet The Dancers' campaign to showcase the wide variety of people who attend and share their experiences of being part of the community. The campaign gives potential customers a glimpse into the people behind the classes and helps them see that there is a place for everyone.
CAMPAIGNS
JOIN THE COMMUNITY
I created a series of Reels and carousels using footage captured by Rosie at her classes. The aim was to show what attending a dance class actually looks and feels like. Keeping the content light, warm and fun helped remove some of the uncertainty around joining a new class and gave potential customers a sense of the welcoming environment they could expect.
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GET TO KNOW ROSIE
People aren't just buying into a dance class, they're buying into Rosie. Her personality, professionalism and ability to make people feel comfortable are a huge part of the experience.
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I created a campaign to showcase the person behind the business and build a stronger connection between Rosie and her audience. Customer testimonials consistently highlight Rosie as a reason people return to her classes, making her personal brand an important part of the social strategy.
WHAT TO EXPECT AT CLASS
Rosie was receiving regular messages from potential customers asking what to expect from her classes. There was also a sense that nerves and uncertainty were stopping some people from signing up.
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I created a series of Reels showing exactly what happens in class, alongside videos of Rosie speaking directly to camera and answering common questions. The content helps remove those barriers and gives potential customers the confidence to take the first step.
EVENTS & WORKSHOPS
Working remotely with Rosie, I provide direction on the type of content to capture at classes, events and workshops. I then repurpose this footage into engaging social content that reflects the Move With Rosie brand whilst promoting future events.
IMPACT
Since working with Make Media, Move With Rosie has seen a significant increase in social media engagement, which has translated into increased sales.
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Without spending money on paid advertising, we have built a sustainable social strategy that performs organically whilst staying true to Rosie’s personality and the community she has created.
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In the first month of managing Move With Rosie’s social channels, we have achieved...
48
Instagram to website link clicks, up from 11 in the previous month (+336.4%)
15
new dancers sign-up to a course,
up from the previous average of 3 per month (+400%)
19.3K
Tiktok views, up from 13,400 in the previuous month (+93.2%)
2.2K
Facebook views, up from 326 in the previous month (+560%)