Branding
Content creation
Social media management
Website build, management and design
Paid ads
Email marketing
Product design
THE CHALLENGE
Seity was a company I founded and built independently from the ground up, with social media marketing at the core of its growth strategy. With no existing brand, audience or digital presence, the challenge was to launch an independent business while using social platforms to build visibility, community and demand from day one.
The goal was to create ethically made socks that matched the comfort and durability of sports socks, while standing out through bold design and a celebration of individuality. Social media played a key role in communicating Seity’s values, personality and purpose, including the commitment to donate 10% of all profits to charities aligned with these principles. Alongside social media, I developed the brand identity, content, website, email marketing, paid advertising and product design.
THE APPROACH
A social-first strategy was used to build Seity’s brand awareness, credibility and community from launch. I led and executed every aspect of the business, using social media as the primary channel while supporting it with a consistent brand and marketing ecosystem.
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Defined Seity’s brand identity and tone of voice, designed to stand out and celebrate individuality
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Developed and executed a social media strategy focused on community-building, storytelling and product-led content
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Collaborated with artists and musicians who shared Seity’s values and had strong online followings, encouraging them to wear the socks on stage and share content online
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Organised and promoted live gigs to fundraise, create community, sell products and create authentic social content
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Created all social content, including photography, video, graphics and captions, optimised for platform-specific performance
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Managed day-to-day social media publishing, engagement and community management
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Planned and ran paid social campaigns to drive brand awareness, website traffic and product sales
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Designed and built the Seity e-commece website, ensuring a frictionless journey from social to sales
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Led email marketing campaigns to support launches, promotions and customer retention
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Worked with various suppliers to design and produce physical products and packaging
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Ensured brand values were consistently communicated, including ethical production within the UK and Europe and charitable donations
SOCIAL MEDIA CONTENT
SEITY SOCIAL CLUB
REELS
COLLABORATIONS
WEBSITE CREATION, DESIGN & MANAGEMENT
PRODUCT & LOCATION SHOOTS
PROMOTIONAL MATERIALS & GRAPHICS
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PRODUCT & PACKAGING DESIGN
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THE OUTCOME
While Seity did not continue as a long-term business, the outcome wasn’t measured by monetary success alone. Instead, it became a valuable learning project that shaped the direction of my career and deepened my skills in branding, content creation and social media marketing.
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Launched Seity from zero with a clear brand identity and strong social media presence
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Built an engaged, values-led community through organic social content, artist collaborations and live gigs
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Created authentic, culture-driven content with musicians, artists and audiences both online and offline
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Gained hands-on experience leading social media strategy, content creation and community-building
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Used social platforms to communicate ethical values and charitable impact
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Donated 10% of profits to charities aligned with Seity’s ethos
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Made a conscious decision to close Seity in order to focus on working across multiple projects and clients
