THE CHALLENGE
SERVICES
BRANDING
CONTENT CREATION
SOCIAL MEDIA MARKETING
EMAIL MARKETING
WEBSITE MANAGEMENT & DESIGN
PAID ADS
PRODUCT DESIGN​
I founded and built Seity from the ground up. With no existing brand, audience or digital presence, the challenge was to launch an independent business while using social platforms to build visibility, community and demand.
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'Seity' means to be oneself and express individuality. This core thought underpinned the brand identity, graphic language and photography style. I wanted to design comfortable, durable and ethically made socks – but introduce a bold design – often lacking in sports socks.
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Social media played a key role in communicating Seity’s values, personality and purpose, including the commitment to donate 10% of all profits to charities aligned with these principles.
THE APPROACH
Through a social-first strategy I built Seity’s brand awareness, credibility and community.
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I wanted the tone of the photography to match the values of the brand, so I art directed regular photoshoots to create a unique brand look and feel. This also meant that social media channels were fresh and regularly updated. ​​
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I planned and ran organic and paid social campaigns to drive brand awareness, website traffic and product sales. Managing day-to-day social media publishing, engagement and community management.
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It was important to have have a professional digital presence, so I designed and built the Seity e-commece website, ensuring a frictionless journey from social to sales. I also utilised email marketing campaigns to support launches, promotions and customer retention. ​
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I liaised with various suppliers to design and produce our products and packaging, ensuring ethical production within the UK and Europe.​
SOCIAL MEDIA CONTENT
SEITY SOCIAL CLUB
Seity quickly gained a small cult following, socks were popping up in Brighton, Hamburg, Tokyo and even in sunny LA where familiar faces from the punk scene like Mark Hoppus and Toby Morse flew the flag for our small independent business.
COLLABORATIONS
I didn't want the core idea of 'celebrating individuality' to be tokenistic, so Seity organised and promoted live gigs to fundraise and create community – it also allowed opportunity to sell products and create authentic social content. I also ​collaborated with artists and musicians who shared Seity’s values and had strong online followings, encouraging them to wear the socks on stage and share content online.
REELS
I shot and edited short-form video content for Seity, utilising different type's of media to create platform-specific reels designed for various social media channels and purposes.
WEBSITE MANAGEMENT
& DESIGN
I designed and built an e-commerce website for Seity to sell products, share brand news, and promote upcoming events. The site aligned closely with the company’s branding, balancing individuality and an alternative aesthetic with a strong focus on usability. I regularly updated the site with new campaign photography, product launches, and design releases.
PRODUCT &
LOCATION SHOOTS
I art directed, edited, and occasionally shot content for new product drops and campaigns. This included selecting appropriate models, locations, and, where required, collaborating with external photographers and artists.
I was responsible for shooting and producing all product photography for the website. All visual content was created and adapted for use across multiple channels, including social media platforms, e-commerce product pages, email marketing, and external press publications.
PROMOTIONAL
CONTENT
& GRAPHICS
I created a range of promotional content across multiple channels, including social media, the website, email campaigns, and physical marketing materials. This involved adapting content for different formats and audiences, making sure messaging was clear, consistent, and suited to each platform while supporting wider promotional goals.
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PRODUCT &
PACKAGING
DESIGN
I designed all products for Seity, sourcing manufacturers and acting as the primary point of contact when liaising with factories to bring designs into production. Every product was developed with quality, style, and ethical manufacturing as core principles.
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I also designed and sourced all brand packaging, ensuring it reflected Seity’s visual identity while being fully recyclable. The packaging was intentionally crafted to enhance the unboxing experience, reinforcing a sense of quality and care for customers receiving Seity products.
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THE OUTCOME
While Seity did not continue as a long-term business, the outcome wasn’t measured by monetary success alone. Instead, it became a valuable learning project that shaped the direction of my career and deepened my skills in business management, branding, content creation and social media marketing.​
