Content creation
Social media management
THE CHALLENGE
Vegetarian Shoes wanted to refresh their social channels with more engaging content and a clearer, more consistent brand voice. The aim was to keep their channels regularly active and engaging for existing customers, while also reaching new ones, all while staying true to their long-standing ethical values. With a wide product range and regular seasonal campaigns, the content needed to feel authentic and consistent without being overly sales driven.
THE APPROACH
Working closely with the Vegetarian Shoes team, I create a consistent
flow of content and manage all their social channels including,
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Product-led location photography and short-form video
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Caption writing aligned with the brand’s messaging and tone
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Seasonal and promotional content (sales, style launches, in-store moments)
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Ongoing audience interaction via posts and comments
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Creating, maintaining and utilising the Vegetarian Shoes Meta Shop
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Ongoing maintenance across all platforms to keep channels up to date
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Paid social media ads for increased reach during sales periods
CAMPAIGNS
CUSTOMER STORIES
THE ORIGINAL VEGAN FOOTWEAR COMPANY
COLLABORATIONS
DOODLE BOOT ARTIST COLLABS
STAFF FAVOURITES
THE OUTCOME
The brand maintained a strong, consistent presence across their social media channels, helping to:
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Increase engagement on product posts
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Support seasonal campaigns and sales periods
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Reinforce Vegetarian Shoes’ ethical positioning through clear, accessible content
RESULTS
